How did this project come about?
Ophélie: In our business, we have to renew our boats regularly to meet the ever-changing demands of customers and to persuade new clients to take their first steps in leisure boating and try out our kind of holiday. Florence: You also have to remember that boats are built to do a job. After 20 years or so, you replace them with a more recent, more modern model. Ophélie: From the start, we set our target quite high and said to ourselves that we’ve got to design a boat that allows us to promote our leisure business and attract people who don’t know anything about this kind of tourism. We wanted to look at it from the point of view of novice sailors. All along, our main aim was to innovate in order to make things easier for our customers.How did the initial work go?
Ophélie: The team got together to think about the needs of our customers. We have 40 years of experience in this sector and every year we collect 3,000 questionnaires completed by customers when they return from their cruise. So we were inspired by all the information our clients gave us and we tried to put ourselves in the shoes of someone who had never tried a self-drive boat. The main aim was to understand what kinds of things were holding people back from trying out our holidays for the first time.How did you choose the boatyard?
Florence: The project arose from a meeting between Linssen and Locaboat . Linssen is a Dutch boatyard that’s been in the business for 60 years and has a reputation for excellence. It is widely admired in the world of inland waterways cruising. You could call it the Rolls Royce of river and canal boats. Linssen approached Locaboat because they wanted to develop new types of river and canal boats and thought that Locaboat could be a good partner for new projects. Ophélie: Our two companies have many features in common in terms of our business culture, size and values. For example, we have the same regard for quality and attention to detail. Also, just like us, Linssen is a company that has a real family feel about it. In essence, this collaboration sprang from a shared desire to work together on a project.Where was this boat built?
Ophélie: At their boatyard, in Maasbracht in southern Holland on the Maas.Once you had decided on the boatyard, what were the first steps in the launch of the project?
Florence: We drew up a list of specifications covering customers’ priorities: comfort, safety, manoeuvrability etc. For example, these days most customers want an on-board electricity supply with no restrictions. It’s also important to design the boat so that its operation and maintenance are as simple as possible for many years to come. It’s a combination of technical and practical requirements. Ophélie: We worked closely through constant communication between the two companies, to properly explain the objectives we wanted to achieve with the boat, while benefiting from their vast experience.